Sunday, September 21, 2014

TOW #3: Child Health Foundation Poster (visual text)


The young innocent-looking girl in the poster has a halo above her head and is looking distantly in the space. The halo in this poster is not the usual ring of light that gives a golden glow, but a ring of smoke that is coming from the right edge of the poster. To further explain the image, the poster has a text that says, “Children of parents who smoke, get to heaven earlier.” The creator of this poster is stating that smoking could harm not only oneself but also one’s child. This anti-smoking poster is from Child Health Foundation which promotes and raises awareness for children’s health. Child Health Foundation’s primary audiences are parents who smoke and adult smokers who will be parents someday. Child Health Foundation wants to avoid parent smokers from unintentionally abusing their children’s health. Its secondary audiences are the bystanders around smokers who normally ignore the smokers. Child Health Foundation wants to encourage these observers to help the smokers to quit smoking. When non-smokers only know that smoking impacts the smoker, they might scoff at the smoker’s foolishness, but when they know that smoking also influences harmless children, they get an urge to stop the smokers. Child Health Foundation intentionally uses pathos to appeal to the audience’s emotions. Child Health Foundation knows that everyone, even the smokers themselves know smoking is harmful for their health and that those who continue to smoke either do not care or think the joy of smoking is more valuable than their well being. So it utilizes the idea to make smokers think that smoking affects not only themselves, but their innocent children. The creator of this poster effectively achieves his purpose of making smokers reconsider before smoking. The idea that something that people do to themselves aware of its harmful effects will hurt their loved ones efficiently leaves a lingering feeling among the smokers. The poster reminds people that their transient pleasure of smoking could kill their everlasting joy, children.



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